Jaguar is returning to the world of racing, with a factory team that is. Aided by their technical partner, Williams, the team will join the Formula E competition in the fall of 2016.

In a press release issued today Jaguar has confirmed that it will be participating in the motor sports again. The brand has been absent for just over a decade after their previous racing team got sold to Red Bull in the year 2004. Their ‘revival’ was sparked (get it?) by the unstoppable force of electrifying the automotive world, as LR’s chief engineer Nick Rogers states below. Further confirming the brands desire to produce an EV in the process.

“Electric vehicles will absolutely play a role in Jaguar Land Rover’s future product portfolio and Formula E will give us a unique opportunity to further our development of electrification technologies,”


Little details were revealed in the press release, but what did stand out was the announcement of their technical partner for this endeavor. The technical partner is Williams, a manufacturer responsible for the battery-tech used in the Formula E currently. Some of you might have linked this partnership to an earlier collaboration, as the brands have joined hands on the C-X75 a few years back. The press release was clear on the entry date of the FIA Formula, being the fall of 2016. It will be joining teams from Audi, Renault and PSA on the grid, all hunting for electrical know-how.