Yes, I’m getting controversial here about the Geneva International Motor Show but bear with me before you set off in a rage infused tantrum.
When the news of a canceled GIMS hit the web, a wave of mourning went through the automotive world. Just 3 days before the show would open to the press, the Swiss government banned all public events with more than a 1000 people. A precaution because of COVID-19 cases in the country. With GIMS being, perhaps, the most important automotive event of the year, it certainly hurts the industry in various manners. There’s just one thing I could label as positive here. And no, it has nothing to do with the climate.
What could be positive about a canceled GIMS? Well, bear with me while I try to make a point. For years, even a decade now, car shows have been plummeting in visitor numbers. Since the dawn of the internet and the uprising of the climate movement, there’s simply been less demand for this concept of automotive showcasing.
For years, the brands have been opting out. And yet the organizers of the shows, let alone the automotive brands, barely show a propper reaction to this drop. Not showing up isn’t what I call a proper reaction. The industry hasn’t been evolving in the way it should have. This is what I’m trying to point out here. This canceled GIMS may nudge the industry into developing proper alternatives amass. Professionalize existing alternatives further.
In the wake of the canceled Geneva show, brands have already shown some interesting moves. Live web reveals are nothing new but might become of higher quality now. Some brands have chosen to launch the car on their home turf, like BAC hosting it in their own Innovation center.
I’m hoping this forced ‘re-thinker’ might turn out to be a bright side to this all. That we might end up with proper Virtual Reality reveals of new models. If those become good enough, I’ll never have to endure the odor of sweaty journalists again. Or stay in shabby hotels with Beau for that matter.